SCRUFF OF THE NECK RECORDS 2021 WRAPPED!
• Over 22.6 million audio streams
• 3 albums (EP+LP) in the UK Top 100
• Over 17,000 physical record sales
• Over 10,000 radio plays on the roster
What a time for our label & artists in a year that saw a UK Top 20 for our first ever LP (The Reytons ‘Kids Off The Estate #11!) and 2 other Top 100 records (The Reytons EP & Ist Ist).
Our Artists achieved significant media support with tonnes of radio plays across BBC Radio 1, Radio X, XS Manchester and the Student Radio Network! Tastemaker press loved our acts with NME Top 100 artist (Lucy Deakin), CLASH and Dork features amongst 600+ press articles.
The digital streaming platforms were massively behind our talent with 2 x billboards in London from Amazon Music and hundreds of playlist support from Spotify, Apple Music, Amazon Music and Deezer plus many more.
We’re honoured to have had such an incredible roster this past year and can’t wait to continue adding brilliant new projects in 2022.
We want to thank our extended team and of course the fans for all your continued support be it through streaming releases, buying records or getting your merch signed at gigs. Without you this wouldn’t be possible.
Here’s to the releases of 2021 and the precedent they’ve set for 2022